"Picturesque Zhejiang" Promotion Season in Europe and Asia launched in Hangzhou
HANGZHOU, China,Dec. 12, 2022/PRNewswire/ -- The launching ceremony of the "Picturesque Zhejiang" Promotion Season inEuropeandAsiawas held on Friday inHangzhou。Hosted by Zhejiang Provincial Department of Culture and Tourism, the event welcomed distinguished guests, including Mr.Xu Peng, Deputy Director-General and first class Inspector of Zhejiang Provincial Department of Culture and Tourism, Mr. Yao Guowen, Deputy Director-General of the Department of Foreign Affairs of Zhejiang Provincial People's Government, Mr.Guo Qing, Deputy Editor-in-Chief of Zhejiang Media Group, and Mr. Lukyantsev Dmitrii, Consul General of Consulate General of the俄罗斯n FederationinShanghai。
At the event, Deputy DirectorXu Pengdelivered a keynote speech onsite. He said,Zhejiangand Eurasian countries share close ties in various fields including economy, trade, culture, and tourism, and that the two parties have constantly produced fruits in exchanges and cooperation guided by the Belt and Road Initiative. He also noted that this event aims to consolidate friendship and promote mutual learning among civilizations and people-to-people exchanges between the two parties through showing the beautiful scenery and rich culture ofZhejiangto the people of Eurasian countries.
Via videolink, Mr. Lukyantsev Dmitrii also delivered a speech. He said, cultural cooperation, as one of the most important drivers for international relations development, helps to bridge cultural differences and bring people closer. He expressed his gratitude to Zhejiang Provincial Department of Culture and Tourism for organizing the event to enhance cultural exchanges betweenChinaand俄罗斯as well as his expectation of connectivity, mutual benefit, win-win cooperation, and more business opportunities between the two countries.
In addition, Mr.Huang Zi, General Designer of the Conservation and Exhibition Project of the Southern Song Dynasty Deshou Palace Ruins Museum inHangzhouand Chief Expert of Zhejiang Province Institute of Architectural Design and Research (ZIAD), served as special promoter and shared his insight on the importance to spread the culture ofZhejiang, especially that of the Southern Song Dynasty, of which capital wasZhejiang'sHangzhou。
A six-episode documentary series titledEmbraceZhejiang,also the theme of "Picturesque Zhejiang" Promotion Season in Eurasia, was commissioned as part of the program. The series features 20 short videos showcasing moving stories of ordinary people, beautiful scenery, and charming towns ofZhejiangthrough ultra-HD presentation. As it caters to international audiences, people around the world will get to know more about the picturesque province and its lovely people.
In term of media coverage, a number of overseas media organizations, including Mandarin TV inFrance, Propeller TV in the UK, Iberia Universal inPortugaland Dolon TV inKyrgyzstansent video messages to express their congratulations and best wishes. Among them, media representatives from the UK,France,Germany,俄罗斯,Austria,Italy,Portugal,Hungary,Kyrgyzstanand theUnited Arab Emiratessigned contracts online for overseas broadcasting of the documentaryEmbraceZhejiang。When aired, the series is expected to reach over 100 countries.
Domestic and foreign media representatives as well as foreign friends inZhejiangparticipated in the event online and offline.
SOURCE Zhejiang Radio & TV Group
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