Discount Tire showcases NASCAR Rookie of the Year's journey leading up to the 2023 Daytona 500
PHOENIX,Jan. 26, 2023/PRNewswire/ -- Discount Tire, a leading independent tire retailer and NASCAR sponsor, will launch a three-part docuseries, "Defending Daytona," beginningSaturday, Feb. 4, 2023.The series will highlightAustin Cindric, driver of the No.2 Discount Tire Ford Mustang, and his experiences as he prepares to defend his title at the Daytona 500 race inFlorida. Promotional teasers will air onhttps://discountti.re/daytona6and Discount Tire's social media channels in the coming weeks, with part one of the docuseries airingSaturday, Feb. 4, 2023, with subsequent episodes releasedSaturday, Feb. 11, andSaturday, Feb. 18, prior to the Daytona 500 raceSunday, Feb. 19.
"I am honored to race again for Discount Tire in the Daytona 500 and for the opportunity to chase another win in the Great American Race," said Cindric, driver of the No. 2 Discount Tire Ford Mustang. 'Defending Daytona' puts a spotlight on the time and dedication this sport requires to succeed and my team's hard work that makes it all possible."
The series features interviews from Cindric, his father, driverJoey Logano和团队潘世奇高管在他准备race and defend this year's Daytona 500 title. Footage from Cindric's previous races, standout moments in his career, and Penske's training facility are showcased in each episode.
"Discount Tire is excited for fans and viewers to get a behind-the-scenes look at the road to Daytona through our first-ever docuseries," saidKevin Fournier, director of marketing and advertising at Discount Tire. "We're honored to supportAustin Cindricagain this season with the opportunity to bring home a third win at the race for Team Penske and Discount Tire."
To complement the series, Discount Tire is hosting a social media contest where the winner will receive an all-expenses-paid trip to a NASCAR race of their choosing for which Discount Tire is a primary sponsor. The contest openedSaturday, Jan. 21, and will run through Tuesday, Jan.31. The winner of the contest will be randomly selected and announced onMonday, Feb. 6. Once selected, the winner will be notified to the email used to enter the sweepstakes. For more information on the social media contest and how to enter, follow Discount Tire on Instagram:@discount_tire, Twitter:@DiscountTireand Facebook:@DiscountTire.
To watch "Defending Daytona" and learn more about the docuseries, visit//www.discounttire.com/defendingdaytona.
About Discount Tire
Discount Tire is a leading independent retailer of tires and wheels. Founded in 1960 by Bruce Halle, the company serves customers at more than 1,100 stores in 37 states. The company does business under the trade name Discount Tire in most of the U.S. and America's Tire in parts of California. Discount Tire acquired Tire Rack, a direct-to-consumer tire retailer, and distributor, in 2021. Treadwell, Discount Tire's proprietary online tire-buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver's unique needs. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series. For more information, visitwww.discounttire.com.
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