Kroger Delivery Expands to South Florida
Grocer opens new spoke also servingMiami, Floridaand surrounding areas -- celebrates 90 new associates
MIAMI,Feb. 1, 2023/PRNewswire/ -- The Kroger Co. (NYSE:KR), America's grocer, today announced the opening of a new spoke facility inSouth Florida.Joined by the local community, Kroger celebrated the expansion of the delivery service and welcomed 90 new associates. This facility opening means customers can access Kroger's incredible selection of fresh items, uniqueOur Brandsproducts and favorite national brands, as well as individualized offers for the groceries most important to their families – all delivered directly to their door by a friendly, professional Kroger associate.
"We are thrilled to connect more Floridians to the Kroger Delivery shopping experience, which brings thousands of digital coupons, valuable fuel points* and the freshest products directly to customers' doors," saidBill Bennett,KrogerVice President, and Head of E-commerce. "Whether they are using the Kroger app or browsing our weekly ad atKroger.com, customers can enjoy fresh, high-quality, affordable groceries delivered by best-in-class uniformed drivers."
The 60,000-square-foot spoke facility will work in conjunction with theGroveland, Floridafulfillment center. All orders are picked at the products' peak freshness within theGrovelandfacility. Associates carefully assemble orders and place them in climate-controlled vehicles to travel toMiami, serving communities betweenPort St. Luciein the north to Homestead in the South, on both the east and west sides of I-95. Once the orders arrive, they are checked and placed on refrigerated delivery trucks that deliver directly to customers' doors, ensuring cold and frozen products remain at the perfect temperature from the supplier to the customer's refrigerator. Learn more about pursuing a career at Krogerhere.
"We've been working closely with the Kroger team since they started looking to expand toSouth Floridaand knew this was a geography that would offer significant growth potential," saidJames Kohnstamm, EVP, Miami-Dade Beacon Council. "From a customer standpoint, we have over a million households and hundreds of new residents relocating toMiamieach week. From a workforce standpoint, we have a deep bench of talent with expertise in cold chain and logistics management, as well as multiple startups dedicated to driving innovation in the trade and logistics space."
Local customers can get more value when purchasing their favorite items usingBoost by Kroger Plus, the annual grocery delivery membership that can save customers up to$1,000per year on fuel and grocery delivery. Eligible customers can try the Boost membership with a free 30-day trial and subscribe for as little as$7.99a month. Additionally, new customers can enjoy$15off their first three orders.
Kroger Delivery Explained
The expansion toSouth Florida, includingMiamirepresents an extension of a collaboration between Kroger and Ocado Group, a world leader in technology for grocery e-commerce. In 2018, the companies announced a collaboration to establish a delivery network that combines artificial intelligence, advanced robotics and automation in a bold new way, bringing first-of-its-kind technology to America.
The delivery network relies on highly automated fulfillment centers. At the hub sites, more than 1,000 bots move around giant 3D grids, orchestrated by proprietary control systems. The grid, known as The Hive, contains totes filled with products and ready-to-deliver customer orders. As customers' orders near delivery times, bots retrieve products from The Hive and present them at pick stations for items to be sorted for delivery, a process governed by algorithms that ensure items are intelligently packed. For example, fragile items are placed on top, bags are evenly weighted, and each order is optimized to fit into the lowest number of bags, reducing plastic use. Bags are also recyclable, reflecting Kroger's commitment to its Zero Hunger | Zero Waste commitment to rid its communities of hunger and waste.
Kroger's end-to-end cold solutions keep groceries fresh once loaded into a customized refrigerated delivery van, which can store up to 20 orders. Powerful machine learning algorithms optimize delivery routes, considering factors such as road conditions and optimal fuel efficiency. Vans may travel up to 90 minutes with orders from the hub and spoke facilities to make deliveries. Associates at the spoke facility will deliver orders within their service area, adding ZIP codes as demand grows.
Kroger currently operates customer fulfillment centers inMonroe, OH,Groveland, FL,Forest Park, GA(Atlanta),Pleasant Prairie, WI,Dallas, TX,Romulus, MI(Detroit) andAurora, COwith additional customer fulfillment centers slated forCalifornia,Frederick, MD,Phoenix, AZ,Cleveland, OH,Charlotte, NC, as well asSouth Floridaand the Northeast.
*Customers inJacksonville,MiamiandTampacan order fresh groceries for delivery at Kroger.com or on the Kroger app, set up a Kroger loyalty account, and earn points to save on fuel at participating Shell stations.
Media Assets
To download Kroger Delivery photography and video, visithere.
About Kroger
At TheKrogerCo. (NYSE:KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety ofbanner names.We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit ournewsroomand investor relationssite.
About Ocado Group
Ocado Group is a UK based technology company admitted to trading on the London Stock Exchange (Ticker OCDO). It provides end-to-end online grocery fulfillment solutions to some of the world's largest grocery retailers and holds a 50% share of Ocado Retail Ltd in the UK in a Joint Venture with Marks & Spencer. Ocado has spent two decades innovating for grocery online, investing in a wide technology estate that includes robotics, AI & machine learning, simulation, forecasting, and edge intelligence.
SOURCE The Kroger Co.
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