- Kia donated$500,000to The Petfinder Foundation to help shelter animals find their forever homes
- Kia's year-long partnership with The Petfinder Foundation was a component of the creative launch campaign for the all-electric Kia EV6
IRVINE, Calif.,Dec. 27, 2022/价值/——Kia Americaannounced today that 22,422 shelter animals nationwide have been placed in their forever homes thanks to the brand's year-long partnership with The Petfinder Foundation. Launched inFebruary 2022as part of Kia's Super Bowl ad starring "Robo Dog," Kia's$500,000donation helped cover adoption costs.
"Kia is dedicated to giving back and helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this instance by easing the burden of overcrowding on local animal shelters nationwide," saidRussell Wager, vice president, marketing,Kia America.
In a first for the brand, Kia also developed a series of NFTs based on "Robo Dog", the robot puppy and star of Kia'sSuper Bowl spot全电动起亚EV6。除了马金g 10,000 NFTs available for free, the brand also released an additional 10,000 generative NFTs. These unique designs were available for purchase with 90-percent of all primary sales proceeds benefiting The Petfinder Foundation to help animals in need find their forever homes. In addition, a 10-percent royalty was written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series was resold on a participating secondary market, The Petfinder Foundation once again benefitted. Sales of Kia's NFTs amounted to an additional$100,000donation for The Petfinder Foundation.
"We are so honored to partner withKia America. Their generous donation helped countless animals find loving and forever homes in 2022," saidToni Morgan, Executive Director, The Petfinder Foundation.
Kia's Accelerate The Good charitable initiative has donated more than$14 millionto various causes since 2019. Most recently, Kia announced a minimum donation of$1 million1to St. Jude Children's Research Hospital, marking the third act of giving to St. Jude's this year. Previous donations to the organization were announced as part of the 10 millionth Kia vehicle sold in the U.S., and again as part of the groundbreaking announcement for a new assembly plant in the state ofGeorgia.
Kia America– about us
Headquartered inIrvine, California,Kia Americacontinues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
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* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled inthe United Statesfrom U.S. and globally sourced parts.
1Kia will donate$8.00for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, betweenNovember 11, 2022, andDecember 31, 2022- with a guaranteed minimum donation of$1,000,000in the aggregate - to St. Jude Children's Research Hospital®. For more information, please clickhere.
SOURCEKia America
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