FOUNTAIN VALLEY, Calif.,Dec. 9, 2022/PRNewswire/ -- Hyundai Motor America has developed its first original creative campaign with new U.S. Hispanic marketing agency, Lopez Negrete Communications. The campaign highlights the power of Hispanic moms in passionately keeping their family on track while showcasing Hyundai's bestselling SUV Tucson, and its ability to help young, transitional families accomplish it all. Running throughDecember 2022, the rolling launch integrates Spanish-language television, radio and digital.
Hyundai Tucson Coach Mom Hispanic TV Spot
"Our inaugural campaign withLopez Negreteopens the dialogue with Hispanic segments to unite with life's most memorable moments," saidAngela Zepeda, CMO, Hyundai Motor America. "Tucson'sgas, hybrid, and plug-in hybrid models offer Hispanic families, which skew younger, a journey like no other, both in their vehicle and within their life stage. The all-new creative allows the Hyundai brand to communicateTucsonfeatures in a more genuine way."
“教练妈妈”运动展示特殊的时刻in Hispanic culture and the beauty of connection and resilience to overcome any challenge. Hyundai Tucson takes the spotlight with its effective ability to transport the Hispanic consumer and family by highlighting the vehicle's interior detail, intuitive technology, and safety. It was also a chance to go beyond the conversation of cars and to celebrate important and life-changing moments with loved ones.
"Riding in a car with family and friends may be a part of everyday life, but it's also a means of bringing us together, where memories are made, bonds strengthened, and experiences lived in any given mile. The campaign reflects how Latina moms lead and push their young ones to success, while using Hyundai's best-selling Tucson SUV to get the job done. It's a wonderful recipe of empathy, enthusiasm, and technology. We're proud to shine light on moments like these with Hyundai," stated Alex López Negrete, president, and CEO of Lopez Negrete Communications.
Hyundai Tucson Coach Mom Hispanic TV Spot Screen Grabs
In addition to the strategic creative and media strategy withLopez Negrete, young Latina directorIsis Malpicabrought a unique spin and culturally relevant insights to bring the campaign vision to life. The creative In development includes an upcoming anthemic campaign for the Hyundai brand.
Lopez Negrete Communications
Lopez Negrete Communications stands as the largest independent, Hispanic-owned-and-operated, full-service agency inthe United States,专业提供营销服务corporations wishing to reach and engage with America's large and influential Hispanic consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising, and communications services, including strategic planning, brand strategy, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions.
Hyundai Motor America
Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 820 dealers sold more than 738,000 vehicles in the U.S. in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visitwww.HyundaiNews.com.
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