Pickleball courts, complimentary lessons and tutorials to be featured fleetwide
SEATTLE,Dec. 14, 2022/PRNewswire/ -- A leader in cruising is teaming up with the leader of the fastest growing sport in the U.S., thanks to an exciting new partnership. HollandAmerica Linehas been exclusively named as the Official Cruise Line of the Professional Pickleball Association (PPA) and is committed to expanding its pickleball experience at sea for guests.
All ships in the Holland America Line fleet feature pickleball courts with amazing top-deck views that will be refreshed byFebruary 2023, including adding new PPA Tour partner logos. Beginning in February and rolling out fleet-wide byApril 2023, complimentary beginner lessons will be offered by shipboard instructors who will teach guests the rules and basics of playing pickleball, including where the "kitchen" is and what it means to hit a "dink" shot.
“我们喜欢说,我们旅行的共识,但运动do that as well, and Holland America Line is proud to be the first and exclusive cruise line partner of the PPA. We're excited to offer our guests an elevated pickleball experience as they travel to spectacular and scenic cruise destinations," saidKacy Cole, vice president of marketing for Holland America Line. "Mirroring its rapid growth as the fastest growing sport in the U.S., pickleball is the most popular sport on our ships. It's wonderful to see guests bond over their shared love of the game — and the ever-changing scenery makes the perfect pickleball backdrop."
Along with shipboard activations, "How to Play Pickleball" tutorial videos will be featured on in-stateroom TV programming. Guests will be able to purchase branded pickleball starter kits in the shipboard retail shops starting in 2023.
"Pickleball has become immensely popular among travel and leisure business categories, because it is uniquely accessible, compatible with a variety of brands, and transcends a wide spectrum of age groups and lifestyles," saidConnor Pardoe, commissioner and CEO of the PPA Tour. "Holland America Line has embraced and committed to pickleball in a very exciting way and will bring engaging, 360-degree collaborations between its cruise line and the sport we all love."
In addition to shipboard activations, Holland America Line will be featured on branded signage at land-based PPA tournaments across the U.S., PPA merchandise and tour promotional materials.
HollandAmerica Lineshares a deeper connection with PPA beyond the game — pickleball was invented in 1965 onBainbridge IslandinWashington state, a short ferry ride fromSeattlewhere Holland America Line is headquartered.
"To play pickleball is to make new friends, from around the neighborhood or around the world. This ageless sport welcomes players young and old, fast or slow," saidTheresa Haynie, a founding board member of Seattle Metro Pickleball Association and an International Pickleball Teaching Professional Association instructor. "It's a fun game to teach and even more fun to learn. Now with pickleball on board ships with this wonderful partnership, cruisers and players have one more adventure to experience and take home with them."
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visithollandamerica.com。
Find Holland America Line onTwitter,Facebook,Instagramand theHolland America Blog。You can also access all social media outlets via the home page athollandamerica.com。
About Holland America Line
HollandAmerica Line, part of Carnival Corporation and plc (NYSE/LSE:CCL andNYSE:CUK), has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to each destination. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill ofAlaskafor 75 years — longer than any other cruise line. HollandAmerica Line's11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.
About the PPA Tour
The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding nearly$3 millionin annual prize money offering equal play and pay. With more than 20 events in 2022 at world-class facilities like the Lindner Family Tennis Center inCincinnati, Riviera Country Club inCalifornia, and the Darling Tennis Center and Mandalay Bay inLas Vegas, the PPA Tour is the premier provider of professional and amateur events. Founded in 2018 and based inSalt Lake City, UT, the PPA Tour provides an unparalleled experience for all, inviting players to compete and "play where the pros play," as well as offering unrivaled venues, food/beverages, live entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go towww.ppatour.com。SeePlayer Profilesand follow us on socialTwitterInstagramYouTubeFacebookLinkedIn。
CONTACT:Bill Zucker,Erik Elvejord
PHONE:800-637-5029, 206-626-9890
EMAIL:[email protected]
PPA TOUR:Hannah Johns, Content Director,[email protected]
SOURCE Holland America Line
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