To Celebrate this Partnership CORE® Foods Activates with TeamUSASnowboarders
NEW YORK,Dec. 13, 2022/PRNewswire/ -- Today CORE® Foods announces a new partnership agreement with Alterra Mountain Company designed to enhance the on-site guest experience by making CORE® Bars the official nutrition bar of Alterra Mountain Company's U.S. destinations. CORE® Bars are the official nutrition bar of 11 of the company's U.S. Mountain destinations –Winter ParkinColorado; Palisades Tahoe, Mammoth Mountain,June Mountain, and Big Bear Mountain Resort inCalifornia;Stratton Mountainand Sugarbush Resort inVermont; Snowshoe Mountain inWest Virginia;Crystal MountaininWashington; Deer Valley Resort and Solitude Mountain Resort in Utah.
This new partnership will provide activations across all U.S. destinations, creating lasting memories for guests. CORE® Foods will celebrate the inaugural year of this three-year partnership at Deer Valley Resort, where CORE® Foods will be hosting a kickoff event onJanuary 21, 2023.This event will include fresh from the fridge CORE® Bar samples, a hot cocoa bar, selfie stations, branded merchandise, and an appearance byJamie Chung, an actress, skier, and CORE® Bar ambassador.
"We're so pleased to be partnering with Alterra Mountain Company and are honored to be the official nutrition bar of such an iconic mountain destinations," saidBrett Hartmann, Chief Executive Officer, CORE® Foods. "We're beyond excited to bring CORE® Bars to their guests and to partner with the various properties on exciting events and activations."
"We're excited to announce our partnership with CORE® Foods," saidRyan Blanchard, Vice President of Brand Partnerships, Alterra Mountain Company. "CORE® Foods is a premier snack brand and we are proud to offer its snacks at our U.S. destinations to elevate the guest experience."
Joining in on the winter fun are two new members of the CORE® Foods ambassador family,乔伊OkessonandToby Miller, both of whom are 2022-23 U.S. Snowboard Halfpipe Pro team members. Snow-lovers across theUSAare invited to join CORE®, Alterra, Okesson, and Miller to win an Ikon Pass for unlimited winter activities. Check out the giveaway onCORE® Foods' Instagramand be sure to enter beforeDecember 16.
And if you're excited to try the bar keeping it cool on the slopes all season long, visitcorefoods.comto discover the winter seasonal flavor that will make you feel like you're at après ski, even if you're not on the mountain: Marshmallow Hot Chocolate. This bar combines the sweet flavor of marshmallow with rich, creamy chocolate for a delicious snack perfect for fueling snowball fights or curling up by the fire. Packed with 5g of protein, 6g of prebiotic fiber and probiotics, these bars work as hard as you do. Get 20% this new flavor and any CORE® Foods bars off using code ALTERRA20 oncorefoods.comfromDecember 12-16.
For more information about CORE® Foods, please visit www.corefoods.com and follow on Instagram@corefoodsand Facebook @COREFoods.
CORE® Foods is the maker of CORE® Bars, CORE®Keto Bars, the snacks on a mission to make snacks that won't make you compromise delicious for nutritious. All CORE® Foods are available for purchase online at corefoods.com. CORE® Bars & CORE®Keto Barscan be found in the produce and dairy section at select retailers nationwide including Target, Walmart, Kroger, and more.
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world's largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered inDenver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans six U.S. states and three Canadian provinces. Alterra Mountain Company honors each destination's unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visitwww.alterramtnco.com.
Media Contact:
Kelsey Cone
[email protected]
530-340-2215
SOURCE CORE Foods
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